Allen Whitehouse

Allen Whitehouse is currently the VP Insights & Sensory at Tyson Foods. Prior to this role, Allen held key positions in leading consumer and market insights at GE Appliances, The Kraft Heinz Company, and Kraft Foods Group. With a background in economics, Allen has an extensive history of driving consumer insights and category management across various brands and industries. From planning and conducting research studies to setting the direction for the function, Allen has played a significant role in advancing companies' transformation visions.