Ed Gonzalez

Ed Gonzalez is a seasoned professional in ad monetization and pricing management, currently serving as the Head of Ad Monetization at Sega of America, Inc. since October 2021. With previous roles including Sr Manager of Ad Monetization at Electronic Arts and Head of Pricing/Yield Management at Activision Blizzard and King, Gonzalez has built extensive expertise in monetization strategies across the gaming and advertising industries. Earlier experiences include senior management positions at Pinger and YuMe, as well as campaign management and operations roles at Jumpstart Automotive Group and AKQA. Gonzalez holds a BS in Business Marketing from San José State University, completed between 2007 and 2009. Additionally, contributions to community engagement include serving as National Executive Vice President for External Relations-Western Region at the National Hispanic Business Association, focusing on supporting Hispanic undergraduate business students.