Sega Sammy
Ivo Gerscovich has a diverse and extensive work experience in the entertainment industry. Ivo began their career as a co-founder of Squeevoz Limited Edition Clothing, where they successfully built and expanded a popular apparel brand. Ivo then transitioned to working in marketing and promotions for Professional Sports Car Racing, where they developed strategies to increase attendance and promote large-scale events.
Gerscovich further advanced their career by joining 20th Century Fox Interactive as the Director of Promotions & Strategic Partnerships, where they oversaw marketing efforts for various licensed and original video game products. Ivo then worked at Vivendi Universal Games as the Senior Director of Global Marketing, responsible for implementing brand marketing strategies for a diverse product portfolio.
After that, Gerscovich joined Paramount Pictures Digital Entertainment as the Vice President of Global Marketing, leading worldwide brand marketing, PR, and promotions for interactive entertainment products. Later on, they became an Advisory Board Member for GTX Corp, a wearable technology company.
In 2013, Gerscovich joined 35W Entertainment as the Chief Global Marketing & Creative Officer, focusing on creating high-quality content for Spanish-speaking audiences globally.
Currently, Gerscovich holds multiple roles at Sega of America, Inc. Ivo first served as the Chief Brand Officer, leading the global marketing efforts for Sega's flagship franchise, Sonic the Hedgehog, across games, television, and consumer products. Ivo was then promoted to the position of Chief Brand Officer and Senior Vice President, responsible for overseeing all aspects of Sega's flagship brand and business unit.
Throughout their career, Gerscovich has demonstrated their expertise in marketing, brand management, and strategic partnerships, successfully leading major marketing campaigns and driving business growth.
Ivo Gerscovich attended UC Santa Barbara from 1989 to 1993 and earned a Bachelor of Arts degree in Communications.
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Sega Sammy
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SEGA SAMMY HOLDINGS INC. is a holding company of the SEGA SAMMY group. The Company's segments include Pachislot and Pachinko Machine Business, the Entertainment Contents Business, and the Resort Business. Its Pachislot and Pachinko Machine Business segment consists of the pachislot machine business and pachinko machine business, and is engaged in the development, manufacture and sale of pachislot and pachinko machines and design for parlors. The Company's Entertainment Contents Business segment focuses on digital game business and includes amusement machine development and facility operation, and development of video contents and toys. The Entertainment Contents Business segment is engaged in the development and sale of game software. It also develops, manufactures and sells amusement machines. Its Resort Business segment is engaged in the development and operation of hotels and theme parks. Its Resort Business segment develops and operates integrated resorts and golf course.