Segafredo Zanetti
Alessandra Garofolo has extensive experience in marketing and brand management across various industries, currently serving as Responsabile Marketing Horeca Italia&Export and Responsabile Marketing Bar Horeca at Segafredo Zanetti since April 2016. Prior to this role, Alessandra spent almost eight years at Nestlé, where responsibilities ranged from Brand Manager for Nestlé Professional to Product Manager and Sales Analyst within the Ice Cream Division, focusing on product development, market strategies, and customer insights. Early career experiences include internships at La Perla, where training in the Asian market occurred, and UNESCO, which involved comparative analysis of economic and educational development in South American countries. Alessandra holds a Laurea Specialistica in Business Administration and Management from Università Bocconi and a Laurea Triennale in Economia Aziendale, along with diverse educational experiences at Esade.
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Segafredo Zanetti
Massimo Zanetti created Segafredo Zanetti, initially developing in Italy, where it soon became a leader in the away-from-home consumption and large scale retail sectors, to subsequently conquer the international markets. Today Segafredo Zanetti is the undisputed leader in espresso coffee in Italy as well as all over the world, with a precise mission: to spread the taste, the culture and preparation of a real Italian Espresso, offering a product of outright quality, guaranteed from the small plant to the cup, as only Segafredo Zanetti can do. Segafredo Zanetti belongs to the Massimo Zanetti Beverage Group.