Segmenta
Alexandra Harrasz currently serves as a Strategin at segmenta, where professional experience includes roles as Junior Trend- & Markenstrategin and Trainee Digital & Social Media since January 2021. Prior to segmenta, Alexandra gained valuable experience at Accenture Song as Praktikantin Strategy from March 2020 to September 2020, and at Otto (GmbH & Co KG) in various internship roles related to Touchpoint Management and Social Media Marketing in 2019. Additional internships were completed at the nu company GmbH in Marketing & Sales, and Foodist GmbH as Werkstudentin Sales. Alexandra holds a Bachelor of Arts in Brand Management from Brand University of Applied Sciences, completed in 2019.
Segmenta
Segmenta is an advertising agency that focuses on digital communication, social media, brand management, creation, and public relations.