Segmenta
Alexandra Harrasz currently serves as a Strategin at segmenta, where professional experience includes roles as Junior Trend- & Markenstrategin and Trainee Digital & Social Media since January 2021. Prior to segmenta, Alexandra gained valuable experience at Accenture Song as Praktikantin Strategy from March 2020 to September 2020, and at Otto (GmbH & Co KG) in various internship roles related to Touchpoint Management and Social Media Marketing in 2019. Additional internships were completed at the nu company GmbH in Marketing & Sales, and Foodist GmbH as Werkstudentin Sales. Alexandra holds a Bachelor of Arts in Brand Management from Brand University of Applied Sciences, completed in 2019.