Senior Director, Global Demand Center

In this newly created role, the Senior Director of Global Demand Center will be responsible for driving global customer growth for Seismic.  The right leader will be responsible for developing a modern and best in class global demand generation strategy and accelerating revenue growth for both new and existing customers.  

As a senior, strategic, hands-on leader, you’ll partner with other leaders and stakeholders across Seismic to build integrated, highly-targeted campaigns and programs that drive customer acquisition, retention, and expansion. You will work cross functionally with Product Marketing, Field Marketing, Partner Marketing, Brand and Events, Sales and Customer Success to drive highly measurable ROI on investments. You’ll also navigate unforeseen obstacles gracefully in a fast-paced and rapidly changing environment.   

This role will report directly to the VP of Growth Marketing and is a highly visible leadership role within the Seismic organization which will have a significant impact on the long-term, profitable growth of the business. 

On a day-to-day basis, you will be responsible for leading Global Integrated Campaigns, ABM, Digital Demand and Paid Acquisition motions, and Content Marketing. 

What you will be doing:

• Lead and scale our global marketing efforts, define and improve KPIs, manage a significant acquisition budget, and assume primary responsibility for exceeding pipeline generation goals for the business 
• Create a best in class global demand generation organization 
• Hire, develop, and lead a diverse global team of highly-talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing. 
• Develop the Global Demand Generation strategy that is closely aligned with sales and business needs  
• Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend 
• Provide coaching and development opportunities to team members on effective demand gen tactics and approaches 
• Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, nurturing, video, webinars, direct mail, and more. 
• Drive continual improvement in lead conversion rates, close rates and other KPIs.
• Align closely with Regional Marketing and Sales partners to execute an effective Account-Based Marketing (ABM) strategy.
• Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)  
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length  
• Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers  

What you bring to the team:

The ideal candidate has a proven track record of running high performing and innovative teams with a penchant for execution. They will be experts in targeting, acquiring, and nurturing prospects through the funnel and converting that into pipeline and closed business. The Senior Director of Global Demand will build out new capabilities in our Global Demand Center, made up of a team that consists of results oriented B2B marketing professionals with a strong mentality and desire to win in our market. This team understand our ideal customer profile, how to attract, engage and convert key buyers, create content and other campaign touchpoints. The demand generation team members share a few common traits: they are smart, analytical, creative problem solvers, self-motivated, and passionate about growing the Seismic business.  

The skill set: 

• 10+ years of experience in Demand generation/Revenue/Enterprise marketing roles 
• 7+ years of experience directly managing and growing a marketing team. 
• Expertise in executive programs, leading integrated campaigns and driving demand globally  
• Clear communicator who gives confidence at the executive and team level  
• Ability to tie marketing investment & performance to sales pipeline results. 
• A team player that strives to win, who builds cross-functional relationships and puts ‘we’ in front of ‘me’ and who is committed to building a high performing and engaged Marketing team that works across the key Marketing functions 
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality 
• Sets vision and direction through resource allocation decisions for a significant organization or business unit.  
• Develops and implements strategic plans and objectives for the organization in alignment with corporate strategy; oversees direction and approves tactical administrative or operational policies and resource allocation decisions to ensure achievement of objectives. 
• Regularly interacts with executives and/or major customers. Interactions frequently involve highly visible activities such as speaking to or negotiating with customers and influencing other executives.  
• Strong understanding of segmentation and the programs that work best for each  
• Strong operational rhythm - clearly and frequently communicates priorities and results
• Willingness to travel 

What you bring to the team:

• Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing. 
• At least 8 years’ experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company.  
• Five or more years of B2B digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication.  
• Expertise in ABM and the entire ABM and enterprise Marketing tech stack. 
• Experience in organizations with a complex, strategic sale where best practices AND technology define a customer’s success. 
• Significant experience working with large, global enterprises. 
• Building and managing a shared Demand Waterfall with sales  
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences. 
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.  
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs.  
• Team player with cross-functional project leadership skills 
• Highly motivated individual who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements • History of budget management. 

What we have for you: 

• Take time to rest and recharge w/ paid time off, paid company holidays, and end of year company shutdown 
• Medical, dental, vision and 2x life insurance 
• Health Savings Accounts with $1,000 Single/$2,000 Family employer contribution and employer-paid disability plans  
• Fertility & family planning benefits 
• Paid parental leave and family caregiver leaves 
• Annual professional development reimbursement 
• Mental health support + Employee Assistance programs w/ free counseling sessions 
• 401k w/ employer match  
• Equity program and performance-based bonuses  
• Bring Your Own Device technology stipend 
• Seismic Cares Program w/ charitable donation matching 
• Nine Communities of Belonging (employee resource/affinity groups) 
• Access to free paid telemedicine 

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