Isabella de Lucia

Isabella De Lucia is an experienced digital optimisation manager currently employed at Selfridges since September 2019, where responsibilities include overseeing the online presence for Bags, Accessories, Jewellery & Watches, and Shoes. Previous roles at Selfridges include serving as a subject matter expert during a digital transformation and as a digital site merchandiser for the Kids, Toys, Fine Jewellery & Watches departments. Isabella's earlier experience spans positions at Boden as an online merchandiser for womenswear and childrenswear, Reiss as a senior ecommerce MAA, and Monsoon Accessorize as a merchandise administration assistant. Additional career beginnings involve roles such as guest services coordinator and various internships in fashion and public relations. Isabella holds a BA in Fashion Management from the London College of Fashion, University of the Arts London.