Berkan Şişman is a Principal Data Consultant at SEM, with expertise in building AI and machine learning models for advanced marketing analysis, data flow pipeline preparation, and automation predominantly using Google Cloud technologies. Prior to this role, Berkan served as Data & CRO Manager and Data & CRO Team Lead at Hype, where responsibilities included enhancing Google Analytics integration, creating analytical dashboards, and overseeing digital and growth strategies. Educational background includes a degree in Mathematics Engineering from Yıldız Teknik Üniversitesi, complemented by studies in Computer Science at Halmstad University. Berkan has gained diverse experience through various positions, including roles at IEEE - YTU Student Branch, Fibabanka, and ROIPUBLIC.
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