Johannes Willberg

Senior Vice President People & Culture

Johannes Willberg is an accomplished professional with extensive experience in people and culture leadership. Currently serving as the Senior Vice President of People & Culture at Semrush since September 2025, Johannes previously held senior roles at HelloFresh, including Senior Vice President and Vice President of People, from June 2018 to April 2025. Prior to that, Johannes worked at The Boston Consulting Group (BCG) over nearly nine years, where roles included Global Topic Manager and Expert in People and Organization, Project Leader, and Consultant. Johannes began the career at Aux Delices Normands GmbH as Head of Vine & Delicacy and Assistant to the Managing Director from January 2000 to January 2009. Academic credentials include a Doctor of Philosophy in Strategic Leadership from Technische Universität Berlin and a Master's Degree in Business Administration and Management from the University of Potsdam.

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