Selina Scheumann

Selina Scheumann has a diverse range of work experience spanning various industries. In 2014, they worked as an Office Assistant at Minnesota State University, Mankato, where they assisted with clerical work and improved the website's navigation and user experience. From 2015 to 2017, Selina served as a Composition Instructor at the same university, teaching writing skills to students. During this time, they also worked as a Screenwriting Teaching Assistant, providing support to students in the screenwriting program.

In 2017, Selina gained experience as a Communications Intern at Metro Blooms, an environmental nonprofit, where they developed a social media framework and wrote blog articles. Selina also worked as a Customer Care Specialist at Girl Scouts River Valleys from November 2017 to February 2018.

From March to August 2018, Selina served as a Communications Specialist at Giving DuPage, a nonprofit organization, where they produced newsletters and increased engagement on social media platforms.

In 2018, Selina worked as a Broadcast Production Assistant at Walk in the Word, a faith-based organization. Their responsibilities included writing scripts for radio shows and producing promo packets for partner radio stations.

Starting in April 2019, Selina joined RedLegg, a B2B cybersecurity company, as a Content Strategist. During their time there, they managed blog content, implemented SEO strategies, and used analytics to improve copywriting, SEO, user experience, and customer journey.

In 2021, Selina became the Lead Copywriter at Monorail, a B2C fintech company specializing in a shopping app that facilitated savings. However, the website and marketing materials did not reflect their own values as the brand was undergoing a significant transition.

Selina's freelancing experience includes their role as a Freelance Copywriter for JDT Advisors, where they helped businesses develop their brand story, personas, positioning, messaging, and voice. Selina also provided copywriting, content strategy, and editing services.

Most recently, Selina joined Semrush in 2022 as a Content Coordinator on the Organic Search Team.

Selina Scheumann attended Purdue University from 2010 to 2014, where they obtained a Bachelor of Arts (B.A.) degree in Professional Writing & Creative Writing. Following their undergraduate studies, they pursued further education at Minnesota State University, Mankato from 2014 to 2017. During this time, they earned a Master of Fine Arts (M.F.A.) in Creative Writing. The field of study for their M.F.A. degree is not provided.