Nancy Bodi, MBA, has extensive experience in marketing and program coordination, currently serving as Program Coordinator and Professor in the School of Marketing & Media at Seneca Polytechnic since January 2008. In this role, Nancy directs curriculum development and program enhancements for the Sports, Entertainment & Event Marketing graduate certificate and has developed the Esports Marketing Management graduate certificate. Prior experience includes serving as Executive Director and General Manager of the York Region Arts Council, where Nancy played a pivotal role in establishing the council and launching the York Region Festival Alliance. Nancy's earlier career includes significant marketing roles at RJR-MacDonald, Sancella Inc, McGuiness Distillers, and Boyle-Midway Canada, where strategic planning and brand management were key responsibilities. Nancy holds an MBA in Strategic Management from Schulich School of Business at York University and a Bachelor of Business Management in Marketing from Ryerson University.