Haidee Hanna

Vice President Marketing at Sensi

Haidee Hanna has over 18 years of experience in marketing and product management. Haidee began their career in 2003 as SVP Marketing and General Manager of ActiveAccess at BIA Advisory Services, where they drove an aggressive 360° overhaul of the newly acquired software firm. In 2010, they joined GlobalData Plc as SVP of Marketing and Product Management, building the marketing and product organizations from the ground up and launching new products. In 2014, they became Chief Marketing and Product Officer at GROWTHincite LLC, providing executive-level consulting to B2B startup, emerging and high-growth SaaS solution providers and other technology companies. In 2016, they joined Resonate as VP of Marketing, leading the transformation of market strategy and marketing operations and contributing to 10X revenue growth and a tripling of ACV in one year. In 2018, they became VP of Marketing and Product Management at Cide Kic, Inc., expanding reach into multiple new markets and contributing to 20X ARR growth. In 2020, they became Chief Marketing Officer at Argona Partners, Inc., restructuring sales and marketing strategies and resulting in 7X revenue growth in 6 months. Most recently, in 2021, they joined Boardspan Inc. as Vice President of Marketing, a leader in board software and services.

Haidee Hanna has a Bachelor of Arts degree from the University of Maryland, where they double majored in Economics and Political Science.

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Timeline

  • Vice President Marketing

    November, 2022 - present

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