Matias Lapuschin

Matias Lapuschin has a diverse work experience in the marketing field. Matias is currently the Web3 Marketing Director at Sensorium, a role they started in January 2023. Prior to this, they were the Head of Content Marketing at Sensorium since August 2020. At Choise.com, Matias served as the Head of Content Marketing from January 2019 to August 2020. Matias achieved significant results during this role, including increasing targeted organic traffic from 1K to 100K in under 12 months and securing coverage for company launches on top-tier media. Before that, they worked as a Senior Content Manager at amoCRM from January 2018 to January 2019. Matias started their career as a Senior Content Editor at Ruptly in November 2014 and held this position until January 2018. Matias also had marketing roles at Diageo from December 2013 to November 2014, Bausch + Lomb from October 2012 to November 2013, and L'Oréal from September 2011 to October 2012.

Matias Lapuschin completed their Bachelor of Business Administration (BBA) degree in International Marketing at UADE from 2009 to 2013. In 2017, they pursued a short-term course in Russian Language For Business at the Higher School of Economics. Additionally, Matias has obtained various certifications in the field of marketing and analytics, including Content Marketing Certified from HubSpot, Google Analytics Individual Qualification from Google, Ahrefs' Advanced Link Building and Ahrefs' Certification Course from Ahrefs, Certified Surfer Expert from Surfer, and Ahrefs' Blogging For Business from Ahrefs.