Lidor Baeloha is an experienced professional in employee experience and organizational branding, currently serving as the Employee Experience Lead at SentinelOne since November 2020. Prior to this role, Lidor held positions at Kenshoo, where responsibilities included building and implementing a global Employer Brand strategy, and Lucidlogix Technologies Ltd., focusing on recruitment and employee wellbeing. Lidor's career began at BOLT Solutions Inc. as an Operation and Wellbeing Manager, overseeing office administration for a software firm, and included earlier experience as an administration assistant at IBM. Academic qualifications include a Bachelor's degree in Business Management and Communication from The Open University of Israel and additional training at John Bryce.