Lauri Makikalli

Lauri Makikalli has a diverse range of work experience spanning various roles and industries. They began their career in 2013 with Four Sigmatic, where they worked in business development for five months. In 2014, they served as a sales coordinator at Mediq Suomi Oy. From 2015 to 2019, Lauri worked at Vivial, starting as a digital account coordinator and eventually becoming a manager of client services. During this time, they managed a team, improved digital marketing efforts, and played a key role in client retention and development. In 2019, Lauri briefly served as a guard jaeger in the Finnish Defense Forces. From 2020 to 2022, they worked at Agency FIFTY3 as a senior account manager and then as a strategic marketing manager. In these roles, they oversaw marketing strategy, managed a significant ad spend, and grew an account by a significant margin. Most recently, Lauri joined Sentral in 2022 as a senior digital marketing manager and later became the director of digital marketing. In this role, they managed the digital marketing budget, led agency and lead generation partnerships, and optimized digital campaigns to achieve significant cost savings. Overall, Lauri has demonstrated expertise in digital marketing, client management, team leadership, and strategic planning.

Lauri Makikalli obtained a Bachelor of Science (B.Sc.) degree in Marketing from Wright State University from 2011 to 2015. In addition, they obtained several certifications including an SEO Manager Certification from Blue Array SEO in April 2020, a Google Ads Display Certification from Google in March 2020, and a Google Ads Search certification from Google in March 2020.