Andrea Marcone Herrera

Vice President Marketing at Senturus

Andrea Marcone Herrera has a diverse work experience spanning over several years. Andrea currently holds the position of Vice President of Marketing at Envisor, a cloud software startup. In this role, they have led the marketing efforts, overseeing the development of various assets such as the logo, website, and social media profiles.

Prior to their current position, Andrea worked as a Sales Accelerator Advisor at SalesSparx LLC, where they collaborated with healthcare software, services, and technology companies, helping them enhance their sales strategies. Andrea was certified in the FUSE Go-To-Market Acceleration Process and Shared Vision Selling.

Before SalesSparx LLC, Andrea served as the Vice President of Marketing at Senturus, Inc, a business intelligence services and training firm. Andrea'scontributions resulted in significant revenue growth by implementing a content marketing strategy, including live webinars, blogs, SEO, paid search, social platforms, and targeted emails.

Additionally, Andrea has worked as a Marketing Consultant at Sabbel Concepts, where they took a packaged goods startup from concept to being tradeshow and sales-call ready in under two months. Andrea led the development of the brand identity, product packaging, and website, as well as creating trade show assets.

Previously, Andrea worked at The Clorox Company in various roles. As a Brand Marketing Consultant, they played a vital role in the creation and launch of a new product called Kingsford Charwood. Andrea also worked as a Brand Manager for Brita Water Filtration, where they developed and implemented a national event sponsorship program. Additionally, as a Brand Manager for Tilex Bathroom Cleaner, they achieved an 18% increase in market share while meeting volume and profit objectives and developed a long-term marketing vision.

In summary, Andrea Marcone Herrera's work experience includes leadership roles in marketing and sales, with a focus on launching startups, improving demand generation, and driving revenue growth. Andrea has expertise in content marketing, brand development, and sales acceleration strategies.

Andrea Marcone Herrera's education history includes pursuing an MBA degree in Business from the University of California, Berkeley, Haas School of Business. Before that, Andrea earned a BS degree in Math Systems Science from UCLA. No specific start or end years were provided for either educational experience.

Links

Previous companies

The Clorox Company logo

Timeline

  • Vice President Marketing

    October, 2008 - present

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