Didier Perrot-Minot

Didier Perrot-Minot is the Head of Merchandising for Sephora in Hong Kong. Didier has over 20 years of experience in the cosmetics and fragrance industry, having worked with some of the biggest names in the business including Parfums Christian Dior, L'Oreal, and Shiseido.

Didier's experience spans a wide range of roles and responsibilities, from regional trade marketing to visual merchandising and event planning. Didier is known for their ability to develop creative and innovative solutions that drive sales and improve brand image.

Under Didier's leadership, Sephora has become a benchmark for trade marketing in the travel retail industry. Didier has also helped to improve the company's understanding of Chinese customers and their shopping behaviours, providing valuable insights to the central team.

Didier Perrot-Minot has a Master's in Chinese Business from the University of Nantes Business School in France, a Master year 1 (Maitrise) in International Business/Marketing/Languages from Universidad Autonoma de Madrid in Spain, a BA/Com year 3 (Licence) in International Business/Marketing/Languages from UNSW, and a BA/Com year 1 and 2 (DEUG) in International Business/Marketing/Languages from Université Jean Moulin Lyon 3. Didier also has a Diploma of International Studies in Business from EF at Mills College in San Francisco.

Didier Perrot-Minot reports to June Rhee, VP Merchandising, Sephora China.