Rebeca Pereira

Rebeca Pereira is a seasoned media and performance analyst with extensive experience in digital marketing and media management. Currently serving as a Senior Media and Performance Analyst at Sephora, Rebeca is responsible for performance media planning, budget control, and optimization across various platforms, including Google Ads and social media channels. Prior to Sephora, Rebeca held media lead positions at Media.Monks Brasil and Rocky.Monks, where duties included developing media strategies, managing significant investment budgets, and delivering performance analysis for high-profile clients. Earlier roles involved managing inbound marketing strategies and communications at BioPhi Jr., along with contributions to scientific research in chemical characterization. Rebeca holds an Engineer's degree in Bioprocess Engineering and Biotechnology from Universidade Estadual Paulista Júlio de Mesquita Filho.