Sam Whitford

Samantha Whitford is an accomplished marketing professional currently serving as Associate Director of Marketing at Serent Capital since May 2023. With extensive experience at Xebec, where responsibilities included Marketing and Communications Manager and Product Manager, Samantha led successful marketing initiatives and product launches that significantly increased engagement and sales. Previous roles at Axway and IBM involved strategic campaign development, account-based marketing, and content creation, demonstrating a strong capability in cross-functional collaboration and data-driven analysis. Samantha holds an MBA from Texas McCombs School of Business and a BBA in Marketing from The University of Texas at Austin.