Daniel Fickling

Daniel Fickling is an experienced design professional currently serving as Lead Product Designer at Serko Ltd. since November 2020, after previously holding the position of Senior Product Designer. Prior to this role, Daniel worked as a Senior User Experience Consultant at Inviqa from April 2019 to October 2020, enhancing internal tooling for Tesco and collaborating closely with their UX team, as well as contributing to improvements in digital customer experiences at Virgin Trains. Daniel's earlier experience includes positions at Webcredible as a UX/UI Designer, at Image Centre Group as a Senior Digital Designer leading various projects, and at DNA Design, where work on notable brands was featured. The career began as a Graphic Designer at HB Media. Daniel holds a Diploma in Graphic Communication from Auckland University of Technology.