Beth Fedderly

Beth Fedderly is a seasoned professional in consumer insights and market research, currently serving as the Consumer Insights Manager at Serta Simmons Bedding, LLC since April 2022. In this role, Beth manages various market research projects, including consumer journey studies and brand health trackers, while overseeing a $5 million research budget in collaboration with Finance and Accounting. Prior to this position, Beth held roles such as Market Insights Manager at WestRock Company and Consumer Insights Analyst at Serta Simmons Bedding, showcasing a strong foundation in analyzing consumer behavior and trends. Beth's experience includes significant positions at Comcast and Cox Automotive Inc., where insights were provided on marketing strategies and subscriber trends. Earlier career experience includes roles at Turner Broadcasting, applying research and analytical skills to support programming and advertising initiatives. Beth holds a Bachelor of Arts in Journalism from The University of Georgia.