Magnus Aideborn

Magnus Aideborn is a seasoned professional in the travel and tourism sector, currently serving as a Strategic Advisor for Mastercard's Tourism Innovation Hub since September 2023. Aideborn co-owns several ventures, including Lion Ventures, Toristy—curated travel marketplaces SaaS, and inDest. Previous roles include VP of Omnichannel Commercial Strategy at Servantrip and Head of Content Licensing at Lonely Planet. From December 2004 to July 2023, Aideborn co-owned ArrivalGuides and co-founded Intrwiz, a platform aimed at revolutionizing travel agency operations. Early entrepreneurial experience includes co-founding and serving as CEO of Ricks Konfektyr and Gårda Johan, a prominent candy store in Gothenburg.