Kashif Riaz serves as the Head of Production Planning at Service Industries Limited since September 2015, where responsibilities encompass project management for brownfield investments aimed at capacity enhancement and overseeing product development within the Tire division until the establishment of an independent R&D center in April 2021. With a remarkable revenue achievement of Rs. 62B (USD 221M) in 2023, Kashif previously held positions such as Head of Central Planning at Service Global Footwear Ltd., where on-time deliveries improved by 24% through departmental reorganization, and Deputy Manager – PPC at Masood Textile Mills Limited, contributing to a significant annual turnover. Kashif began the career as a Senior Merchandiser at Fashion Pride (Pvt.) Ltd., ensuring operational excellence for major brands. Education includes an MBA in Marketing from the University of the Punjab.
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