Natalie Bischetti

Natalie Bischetti is a highly experienced Principal Product Designer at Service NSW since October 2018, leading identity design initiatives for the NSW Premier’s Priority Government Made Easy and the NSW Digital ID programs. These efforts focus on creating a digital identity system that enhances accessibility, security, and privacy for residents. Prior to this role, Bischetti held positions as a Senior UX Designer at IAG, Lead Experience Designer and Senior Experience Designer at Symplicit, and Senior Digital Designer at Woolworths Group, among others. Bischetti possesses extensive skills in design strategy, stakeholder management, research operations, and mentoring. Bischetti’s educational background includes a Diploma in Design and Visual Communications from CPIT and coursework at General Assembly Australia.