Anson Onderdonk

Anson Onderdonk is a seasoned professional with extensive experience in strategic planning and analytics, particularly in the technology sector. Currently serving as Senior Director of Strategic Planning & Analytics at ServiceNow, Anson leads the design and implementation of data-driven go-to-market coverage strategies. Previously, as Director of GTM Strategy & Customer Segmentation at ServiceNow, Anson established global customer segmentation strategies to enhance growth and maximize customer lifetime value. From April 2019 to October 2023, Anson held multiple leadership roles at Align Technology, focusing on commercial excellence and innovative service models for the iTero division. Earlier experience includes roles at Cisco, where Anson developed go-to-market strategies to enhance recurring revenue and customer experience, and engineering positions at NCEMC and Parata Systems. Anson holds an MBA in Technology Commercialization and Entrepreneurship, Finance, and a BS in Electrical and Computer Engineering from North Carolina State University.