John Licata

John Licata is an accomplished professional with extensive experience in innovation and strategy across various sectors. Currently serving as Innovation Officer at ServiceNow since July 2024, John previously held multiple roles at SAP, including VP and Chief Innovation Foresight Strategist, where responsibilities included advising on digital transformation and exploring future pathways for the company. Additionally, John was a VP and Fellow at SAP.iO Startup Accelerator, helping innovators build transformative products. John also directed marketing strategy and communications for SAP Ariba and SAP Fieldglass. Prior experience includes serving as CEO and Head of Strategy at Blue Phoenix Inc., where John developed a digital market intelligence platform, and Chief Marketing Officer at Mimir Blockchain Solutions. John's early career featured a role as Senior Equity Analyst/Market Strategist at BrokerageAmerica LLC. John holds an EMBA in Finance/Leadership from NYU Stern School of Business and a BS in Economics from Saint Peter's University.