Liz Gertz

Liz Gertz is an accomplished marketing operations professional with over two decades of experience in driving strategic marketing initiatives. Currently serving as Sr. Director of Marketing Operations at ServiceNow since October 2020, Liz leads a team focused on assessing marketing performance, supporting demand generation, and streamlining marketing processes and technology. Prior to that, Liz held the position of VP of Global Marketing Operations at Dun & Bradstreet from 1998 to June 2020, where key contributions included optimizing lead management strategies, implementing advanced marketing technology solutions, and launching a Customer Data Platform. Liz's expertise spans demand generation, analytics, and compliance, complemented by a robust educational background with a Bachelor's Degree in Computer Science and Sociology from Rutgers University.