Ofer Senderey is a Staff UX Researcher at ServiceNow and co-founder of the 'Social Psychology in the Real World' (SPRW) community in Israel, which boasts over 2,000 members. They design and execute innovative user research projects that address business challenges, applying a blend of quantitative and qualitative methods along with behavioral economics principles. Ofer is dedicated to fostering a research-led mindset and supporting the growth of fellow researchers. Their diverse experience spans roles in Amdocs, a hedge fund, the Israel Defense Forces, and various startups, complemented by advanced degrees in Psychology and Business Administration from Tel Aviv University and IDC Herzliya.
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