Rodrigo Olivares

Rodrigo Olivares has extensive experience in digital marketing and communication, particularly within the tourism sector. Since July 2015, Olivares has worked at Servicio Nacional de Turismo as the Encargado de Canales Digitales y Diseño, overseeing digital channels and design, while ensuring alignment with the "destino Chile" branding. Prior to this role, positions included Marketing Project Manager at Turismo Chile, where leadership in international marketing initiatives was paramount, and a consultant role for various agencies such as G7, Grupo Copesa, and JWT, focusing on both mass and digital marketing strategies. Olivares holds a degree in Publicidad from Universidad de Santiago de Chile and has a background in auditing from Universidad Tecnológica Metropolitana.