Lipika Roy

Lipika Roy is a marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Senior Manager - Brand & Marketing at Setu Nutrition since August 2024, Lipika leads initiatives to shape the brand's identity and foster business growth. Previously, as Brand Manager at Traya, focus was on media planning and user acquisition strategies. Experience at Housing.com involved strategizing BTL & TTL campaigns to enhance customer marketing initiatives. Lipika’s background also includes roles at OnePlus, Swiggy, and Tata 1mg, where various marketing strategies and campaign executions were crafted. Educational qualifications consist of a PGDM-C from MICA and a B.Com. (Hons.) from Shri Shikshayatan College.