Bill Sanders

Bill Sanders serves as the Chief Executive Officer of Cadence158, a consulting firm dedicated to marketing and corporate partnerships for athletes, charities, influencers, and sports agents, representing prominent figures such as Clayton Kershaw and Yao Ming. In addition to leading Cadence158, Bill is a Member of the Board of Advisors for Seven Teas, a rapidly growing beverage brand, and works as a Marketing Consultant for Yao Family Wines. Bill also provides expertise as an Athlete Marketing and Partnerships Advisor at Paragon Sports International, LLC, and educates future marketers as an Adjunct Professor at UCLA Anderson School of Management. Previous roles include SVP of Athlete & Talent Marketing at Excel Sports Management and Senior Vice President of Personal Brand Management at PMK•BNC. Educational background includes an MBA in Marketing from UCLA Anderson School of Management and a BA in Political Science from Loyola Marymount University.