G Bradley Back

G Bradley Back, APR, currently serves as a Senior Consultant and Advisor at Perfect Match Consulting, specializing in small business ownership and franchise opportunities since May 2022. Back has also contributed to academia as a Senior Adjunct Faculty member and Visiting Faculty at Grand Valley State University since December 2019. With extensive experience in public relations, Back has been Of Counsel at SeyferthPR since September 2015 and previously owned a Little Caesars franchise from November 2009 to February 2014. Back's early career includes significant roles at Leo Burnett as Executive Vice President, Hal Riney & Partners as Senior Vice-President, Worldwide Account Director, and Little Caesar Enterprises, Inc. as Vice President. Back holds a Bachelor of Arts in Advertising and Public Relations from Grand Valley State University.