B2b Marketing Manager

About Sezzle:

Sezzle is a cutting-edge fintech company dedicated to financially empowering the next generation. With only one in three millennials owning a credit card and one third lacking their desired credit scores, Sezzle addresses these challenges through a payment platform that offers interest-free installment plans at online stores. By increasing consumers' purchasing power, Sezzle increases sales of eCommerce merchants that we partner with.

About the Role: 

The B2B Marketing Manager will play a pivotal role in shaping our organization's B2B marketing strategy. This role is responsible for developing, implementing, and supporting the company's B2B marketing activities to build brand awareness with, engage with, and acquire retail partners. The B2B Marketing Manager must have a strong bias for action, be able to thrive in ambiguity, be comfortable with a fast pace and a rapidly changing environment. Must be comfortable operating independently and as part of a team. We are seeking a talented and motivated Marketing Manager who is best in class with a high IQ and a high EQ. This role presents an exciting opportunity to thrive in a dynamic, fast-paced environment within a rapidly growing team, with abundant prospects for career advancement.

Key Role Responsibilities:

B2B Marketing Strategy Development:

• Develop and execute a comprehensive B2B marketing strategy aligned with the Revenue team’s sales goals.
• Collaborate closely with sales to align marketing efforts with clear and measurable business objectives.
• Work closely with Sales to develop the B2B customer experience journey, identifying critical research and decision-making inflection points and a strategy to support that journey.
• Manage the analytics surrounding the B2B marketing efforts.

Campaign Management:

• Plan, create, and manage multi-channel B2B marketing campaigns, including ads, videos, social media, and coordinating press releases and events.
• Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness.
• Ensure consistent brand messaging and positioning across all B2B marketing channels.

Content Creation and Management:

• Lead the development of high quality B2B marketing content such as whitepapers, case studies, blog posts, press releases and videos.
• Manage the B2B content calendar and ensure timely delivery of all marketing materials.
• Work closely with the Marketing Design, Sales and PR teams to produce the content.

Event Management:

• Plan and execute industry events, trade shows, webinars and other B2B marketing events designed to grow B2B business goals.
• Coordinate event logistics, marketing materials and post-event follow-up activities.
• Help set event goals and evaluate event success and ROI to inform future event strategies.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, Sales, or related field.
• Minimum 5 years of B2B experience, preferably with FinTech knowledge.
• Strong understanding of B2B marketing strategies, tactics and best practices.
• Proficiency in marketing automation tools, CRM systems, analytics platforms and ABM tools/techniques.
• Excellent written and verbal communication skills.
• Strong creative and analytical thinking and a strong ability to problem solve.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of online advertising, content creation, event management and B2B marketing best practices.
• Strong ability to interpret data with a high attention to detail to drive marketing decisions.
• Proven track record of coordinating cross-departmental alignment. 
• Previous experience with Salesforce, Google Analytics and ABM software is a plus.

About You:

• You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed.
• You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things
• You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
• You earn trust - you listen attentively, speak candidly, and treat others respectfully.
• You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting. You have conviction and are tenacious. You do not compromise for the sake of social cohesion. Once a decision is determined, you commit wholly.
• You deliver results - you focus on the key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, you rise to the occasion and never settle.

What Makes Working at Sezzle Awesome:

At Sezzle, we are more than just brilliant engineers, passionate data enthusiasts, out-of-the-box thinkers, and determined innovators. We believe in surrounding ourselves with only the best and the brightest individuals. Our culture is not defined by a certain set of perks designed to give the illusion of the traditional startup culture, but rather, it is the visible example living in every employee that we hire. Sezzle recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting our mission.

Compensation

The compensation range for the role is $90k - $120k OTE including base and variable. Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.

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