Charlie Alvarez

Charlie Alvarez is currently the Strategy Director & Partner at Shake Again, focusing on leading the expansion of the company in LATAM. Prior to this role, Charlie was the Co-Founder & Chief Revenue Officer at Yeda' Latam. With a background in digital media and advertising, Charlie has held various leadership positions at PGD LATAM, Publicis Groupe, Publicis Media, Starcom, and Asesorias Industriales Santafe S.A. Charlie's expertise lies in developing strategic approaches for growth, analytics, media services, and commercial proposals for new businesses/pitches in the LATAM region. Charlie's educational background includes a Specialist degree in Biodesign and Mechatronic Products and a degree in Industrial Design.