Shannon Reilly

Shannon Reilly is a seasoned marketing professional with significant experience in lifecycle marketing and CRM strategies. Currently serving as Senior Lifecycle Marketing Manager at Shake Shack since September 2019, Shannon has led guest communication channels, managed marketing automation capabilities, and developed initiatives to enhance guest retention and engagement. Previous roles include Lifecycle Marketing Manager and CRM Marketing Manager at The Body Shop, where Shannon contributed to CRM strategies across North America, and a Brand Ambassador role at Anheuser-Busch, demonstrating a strong foundation in sales and marketing operations. Shannon holds a Bachelor's Degree in Economics from Rutgers University and has furthered education at John Cabot University.