Matthew Carter is an experienced professional specializing in website optimization and search engine optimization (SEO), currently serving as a Website Optimisation Executive at Shakespeare Martineau, where responsibilities include managing brand websites and enhancing user experience through data analysis. Prior experience includes freelance SEO work focused on auditing and improving local businesses’ websites, along with a significant tenure at Likewize, where roles ranged from Product & Process Improvement Manager to Team Manager, overseeing customer claims and enhancing internal processes through SEO strategies. Earlier career roles include customer service positions at EDF and Tesco. Matthew holds multiple qualifications in Animal Management and Care from Chichester College.