Sophie Parfitt

Sophie Parfitt is a seasoned marketing professional with extensive experience in strategic planning and brand management. Currently serving as the Marketing Planning and Strategy Director at SharkNinja since November 2022, Sophie previously held the position of Head of Brand at Online4baby and was integral to marketing at ao.com from August 2017 to July 2022, where responsibilities included overseeing mid and upper funnel marketing and leading innovative trade marketing campaigns. Sophie's career began at Shop Direct, progressing from a Brand Assistant to Brand and Advertising Manager for very.co.uk, along with a role in general management at United Utilities. Sophie holds a BSc in Geography from The University of Manchester.