Asha Carroll

Senior Director, Digital, National Stigma Initiative at Shatterproof

Asha Carroll has a diverse and extensive work experience. Asha is currently working at Shatterproof as the Senior Director of Digital for the National Stigma Initiative. Prior to this role, they held the position of Director of Social Media Engagement for the same initiative.

Before joining Shatterproof, Asha founded Phasey in 2019. As the founder, they built and grew a consumer packaged goods brand focused on reproductive health education and activism. Asha successfully distributed products to major national and international retailers and gained media coverage from reputable outlets.

In 2020, Asha worked for the Vermont Democratic Party, where they held various roles. Asha was the Communications Director and Spokesperson, responsible for developing and managing the party's digital communications. Asha also served as the Digital Organizing Director, where they created and executed a comprehensive digital plan, implemented fundraising efforts, and led the strategy for GOTV social media campaigns. Additionally, Asha worked as a Regional Organizing Director for a short period.

From 2015 to 2022, Asha worked as a Freelance consultant, specializing in digital, influencer, and partnership marketing strategies. Asha provided their expertise to various clients during this time.

Prior to their freelance work, Asha held several positions. Asha was a Patrick J. Leahy Fellow at the Vermont Democratic Party in 2018, Director of Sales and Marketing at Edible Green Mountains, CEO & Co-Founder of Cake in a Crate, Director of Operations at Scarsdale Strings, and Proofreader/Copy Editor at Lazard, where they supported a global financial advisory and asset management firm.

Asha's earliest work experience was at the New England Conservatory of Music, where they worked as a professional soprano, voice teacher, and arts administrator from 2009 to 2014.

Asha Carroll completed their Bachelor of Fine Arts (B.F.A.) degree in Vocal Performance at Carnegie Mellon University from 2007 to 2011. In 2011, they attended Middlebury Language Schools to study German, although the degree name was not specified. From 2011 to 2013, Asha pursued a Master of Music (M.M.) degree in Vocal Performance at the New England Conservatory of Music. In 2019, they obtained the certification of Certified Holistic Health Coach (CHHC) from the Institute for Integrative Nutrition, specializing in Integrated Nutrition. In 2020 and 2021, they completed the Signature 70-Hour Candidate Training Program at Emerge Vermont. Asha also acquired the designation of Majority Leader from the Supermajority Education Fund in 2021. Currently, Asha is pursuing a Digital Marketing Certificate from Wharton Online, which they started in 2022 and is scheduled to finish in 2023.

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Previous companies

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Timeline

  • Senior Director, Digital, National Stigma Initiative

    January 1, 2023 - present

  • Director of Social Media Engagement, National Stigma Initiative

    February, 2022

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