Tyra Poole

Tyra Poole is an experienced digital operations leader with a robust background in eCommerce and user experience. Currently serving as the Director of Digital Experience at BrüMate since January 2022, Tyra previously held the position of Director of Digital Operations & Experience at Foot Locker for a brief period in 2021. Prior experience includes multiple roles at Bath & Body Works from 2015 to 2020, culminating as Director of eCommerce Site Operations, as well as managerial positions in eCommerce and web content at RG Barry and IGS Energy. Tyra holds a Master of Science in Interactive Media, User Experience from Quinnipiac University and a Master of Science in Marketing & Communications from Franklin University, along with a Bachelor of Science in Business Administration from The University of Kansas.