Lena B.

Lena B. is an accomplished marketing professional with extensive experience in brand management and trade development within the spirits and beverage industry. Currently serving as National Brand Manager for Shaw-Ross International Importers since October 2021, Lena previously held positions including Marketing Manager at 375 Park Avenue Spirits and Senior Brand Manager for Marie Brizard Wine & Spirits Group, where strategic brand initiatives were implemented across various media channels. Prior experience includes directing trade development at Southern Glazer's Wine & Spirits and managing a significant portfolio at Molson Coors Beverage Company. Lena holds a Bachelor of Business Administration with a double major in Marketing and International Business from Florida International University, an MBA from Nova Southeastern University, and a Digital Marketing Certificate from Florida Atlantic University.