Lena B. is an accomplished marketing professional with extensive experience in brand management and trade development within the spirits and beverage industry. Currently serving as National Brand Manager for Shaw-Ross International Importers since October 2021, Lena previously held positions including Marketing Manager at 375 Park Avenue Spirits and Senior Brand Manager for Marie Brizard Wine & Spirits Group, where strategic brand initiatives were implemented across various media channels. Prior experience includes directing trade development at Southern Glazer's Wine & Spirits and managing a significant portfolio at Molson Coors Beverage Company. Lena holds a Bachelor of Business Administration with a double major in Marketing and International Business from Florida International University, an MBA from Nova Southeastern University, and a Digital Marketing Certificate from Florida Atlantic University.
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Shaw-Ross International Importers
Founded in 1968 as a boutique wine and spirit importer representing a handful of brands, Shaw-Ross has grown into one of the nation’s leading importers representing over thirty suppliers from around the world whose brands enjoy full national distribution through a network of outstanding wholesalers. By concentrating on building a balanced portfolio of wine and spirits that cover the spectrum from small boutique gems to powerhouse volume brands, Shaw-Ross is able to offer a wide range of interesting and unique products that are relevant in today’s ever changing environment. Our team of continuously developing creative professionals will represent the world’s finest wine and spirit brands in the U.S. market. We will enhance the individual values of our brands while building consumer demand and benefiting our industry partners.