Michael Lovegrove

Michael Lovegrove is an experienced entrepreneur and business adviser, currently serving as the Founder of Snowballn', which focuses on improving sales systems for B2B scale-ups to help achieve their revenue targets. In addition to this role, Michael serves as a Beachhead Adviser for New Zealand Trade and Enterprise, guiding local companies aiming to expand into the EMEA region. Michael acts as a GTM Adviser for TrueClicks and SCALERR, supporting tech firms with go-to-market strategies. As General Manager for EMEA at Fresha, Michael oversees a team of 55 to enhance the marketplace's presence and revenue. Michael is also an Investor and Board Observer at JAVLN, contributing to the platform's scaling and governance. Michael's previous experience includes leadership roles at Hnry and as a Go-To-Market consultant. An alumnus of the University of Auckland, Michael holds degrees in Statistics and Accounting and Finance.