Alaa Rhouma

Alaa Rhouma has a diverse work experience spanning various roles and industries. The most recent position is as Director of Performance Marketing at SRTX, starting in 2022. Prior to that, Alaa worked as a Director of Performance Strategy at Mindshare from 2020 to 2022, leading a team to develop performance strategies and leveraging advanced analytics.

Before joining Mindshare, Alaa served as a Strategy and Performance Lead at iProspect from 2019 to 2020. In this role, Alaa managed teams in Montreal and Manila, developed tailored business performance reports for clients, and created data analysis dashboards.

From 2017 to 2019, Alaa worked as a Practice Lead at Bloom | Digital Marketing Agency, where they established best practices and optimized campaigns in paid media for various clients. Alaa identified the most valuable traffic sources, customized channels, and defined bidding strategies and attribution models.

Earlier in their career, Alaa held positions at Mercan Capital Ltd. as a Team Lead Digital Marketing/Customer Acquisition Specialist from 2015 to 2017. In this role, Alaa developed the marketing department, implemented SEO strategies, and managed media campaigns. They also executed marketing strategies and developed webinars to meet the demands of the international immigration and investment industry.

Alaa's work experience includes roles as a Webmaster & Marketing Officer at DribbleLogics Systems Private Limited, a Software Engineer Web dev at Company Nurse, LLC, a Web Developer and Designer at Kiss Commerce, and a Sharepoint Developer at BHS.

Alaa Rhouma completed a Master's degree in Computer Software Engineering at the Higher institute of information technology and mathematics (ISIMM) from 2006 to 2012. In addition to their formal education, Alaa obtained several certifications including Certified Customer Acquisition Specialist from Digital Marketer in May 2016, edX Honor Code Certificate for Digital Branding and Engagement from edX in November 2015, Amazon Advertising Sponsored Ads Accreditation from Amazon in October 2019, Google Analytics Individual Qualification from Google in May 2019, HubSpot Sales Software Certified from HubSpot in October 2018, and Google Adwards Advanced Display Certifications and Google Adwards Advanced Search Certifications from Google in June 2017.