Christina Fontana

Christina Fontana is a seasoned professional in brand operations and business development, currently serving as the Senior Director of Brand Operations EMEA at SHEIN since July 2023. With extensive experience from Alibaba Group, where Christina held multiple leadership roles, including Director and Head of Fashion & Luxury for Tmall in Europe and the U.S., Christina developed expertise in fashion and luxury markets. Prior to Alibaba, Christina's career included positions at HiPay as Country Manager for Italy, a focus on international sales at H3G, a co-founder role at Wireless Digital Contents, and leadership at Sportal Italia. Christina holds a BA in Political Economy of Industrial Societies from the University of California, Berkeley, and has also studied at Università Bocconi.