Jessica Liu

Jessica (Erding) Liu is an accomplished professional with extensive experience in global brand operations and e-commerce. Currently serving as the VP of Global Brands Operation at SHEIN since November 2022, Jessica previously held the position of Co President at Lazada from February 2020 to June 2021. Jessica's career at Alibaba.com spanned from August 2012 to January 2020, including roles as GM of Tmall, Senior Director, and Director, focusing on fashion and various categories. Prior to this, Jessica was a Director at 亚马逊 from December 2005 to August 2012, where responsibilities included leadership in sporting goods and media categories. Jessica began their career as Branch Vice President at China Machine Press from July 2000 to November 2005 and has a robust academic background with a Master's degree in Economics from the University of International Business & Economics and a Bachelor's degree from Nankai University.