Jorge Alberto Ruiz B.

Jorge Ruiz is a seasoned business development professional with extensive experience in acquisition strategies and commercial operations across various industries. Currently serving as the BD Lead Acquisition for SHEIN's marketplace in Mexico, Jorge's focus is on driving growth through data analysis and new business opportunities. Previous roles include BDM at Xepelin, where a significant revenue increase was achieved, and Commercial Lead at Tu Habi, where substantial improvements in sales conversion rates and lead generation were realized. Jorge has also held significant positions in expansion and account management at DiDi, along with leadership roles in sales strategy and customer experience at Assertive Business, GRUPO HIDROSINA, OCCMundial, Cappini Fashion, and Scotiabank Mexico. Jorge holds a specialization in Strategic Marketing from Universidad Emilio Cárdenas and a degree in Marketing.