Miki Xiong

Miki Xiong currently serves as the Director of Brand Operations at Shein Group, overseeing the integration of renowned global brands into the Shein family since May 2023. Prior to this role, Miki Xiong held significant positions at Alibaba Group, including Regional Country Director of TaoBao & Tmall for Southeast Asia and Hong Kong from January 2018 to May 2023, and Regional Category Director of SEA Fashion at Lazada within the Alibaba Group from January 2017 to January 2018. Additionally, Miki Xiong contributed as a Senior KA Operation Expert for the US market at Tmall Global from January 2012 to January 2017, and as Sr. Category Manager of Men's Wear at Tmall.com. Early career experience includes serving as a Merchandising Manager at Zhejiang Semir Garment Co., Ltd. Miki Xiong holds dual bachelor's degrees in Business Administration from 电子科技大学 and Petroleum Engineering from 成都理工大学.