Ulrik Groth-Andersen is a seasoned design professional with extensive experience in product and brand design. Currently serving as Product and Brand Design Lead at Sheltr and Product Designer at Cookie Information, Ulrik has also held key roles at Siteimprove, including Principal Product Designer, where responsibilities encompassed directing UI, UX, information architecture, and design systems. As a co-founder of several ventures, such as Stylebark and Omnirocket, Ulrik has demonstrated a strong entrepreneurial spirit alongside expertise in UX/UI across various platforms. With a Master’s degree in Digital Design and Communication from the IT University of Copenhagen, Ulrik's educational background is complemented by a commitment to ongoing self-improvement in design and programming skills.