Paola Andrea Barrera Marthá

Paola Andrea Barrera Marthá has a diverse work experience in the fields of communications and public relations. Paola Andrea started their career as a Communications and PR Coordinator at Los Funámbulos C.E.A in 2010. Paola Andrea then worked as a Strategic Comms and PR Junior Consultant at Grayling from January 2011 to June 2011. Paola also had an internship as a Corporate Journalist at Telefónica Europe, where they followed up on national and international press related to the telecommunications industry.

In 2013, Paola joined Dos&medios as a Strategic Comms and PR Senior Consultant and Community Manager. Paola Andrea developed communication strategies, managed free press, and handled digital PR actions for various clients. Additionally, they managed social media profiles and content, as well as web positioning and digital reputation.

From 2013 to 2016, Paola worked at ATREVIA (formerly Inforpress) as a Strategic Comms and PR Senior Consultant. Paola Andrea advised and executed communication strategies for corporate and brand reputation, crisis management, and internal communication. Paola Andrea also provided training for spokespeople and worked on creating crisis manuals for different companies.

In 2016, Paola became a Senior Associate Corporate Affairs at Burson-Marsteller. Paola Andrea advised clients in different sectors on communications and PR strategies for reputation and corporate positioning. Some of their clients included BlackRock, Microsoft, and Shell.

Continuing their career, Paola worked as a Freelance PR Consultant and Media and PR Consultant for various companies from 2017 onwards. Paola Andrea managed reputation, positioning, and relationship with international clients in Colombia. Paola Andrea analyzed media, engaged with local and national media, and handled corporate and brand communications.

Recently, Paola worked as the Head of Office Colombia at Sherlock Communications, where they were responsible for operations in Colombia. Overall, their work experience showcases their expertise in strategic communication, reputation management, media relations, and corporate branding.

Paola Andrea Barrera Marthá has a diverse education history. Paola Andrea completed a Master's degree in Corporate Communication at Universidad Católica de Ávila from 2010 to 2011. In 2010, they also pursued a diploma in Creative Communication and Advertising Techniques at Universidad Jorge Tadeo Lozano. Earlier, from 2002 to 2008, they obtained a Bachelor's degree in Social Communication and Journalism from Universidad de La Sabana. In 2016, they attended INTERLAT to study Social Media. More recently, from 2018 to 2020, they pursued a Postgraduate degree in Management, Emotional Intelligence, and Coaching at ENEB - European Business School of Barcelona, as well as a Master's degree in Business Communication with a focus on Corporate Communication.