Laura McFadden

Laura McFadden is an experienced user experience professional with a career spanning over three decades. Currently serving as Senior Manager of User Experience at Sherwin-Williams since January 2017, Laura has also held positions as Principal Researcher, Strategist & Designer at UX Trux Research Experience & Strategy since January 2016, and previously as UX Architect at OverDrive, Inc. Laura's notable experience includes roles at Arhaus Furniture managing user experience teams, as well as at American Greetings where management of user experience teams was key to enhancing online brand interactions. Earlier positions at KeyBank involved both user interface design and mentoring, alongside roles in marketing and graphic promotions in the early stages of Laura's career. Educational credentials include a BA in Art with an emphasis in Advertising and Public Relations from Kent State University, and ongoing studies at the RIVA Training Institute and Weatherhead School of Management at Case Western Reserve University.