SHIFT Active Media
Sam Bradshaw is a seasoned professional in media planning and strategy, currently serving as the Media Planning Director at SHIFT Active Media since October 2022, overseeing media performance for clients such as Zwift and Pinarello. Previously, Sam held freelance and permanent roles at Wavemaker US, where media direction was provided for Nickelodeon and Paramount Pictures International, managing strategy across multiple international markets. With a background in branded content partnerships at Mindshare and extensive experience in media planning at Vizeum UK, Sam's career also includes roles in marketing coordination and event management, demonstrating a diverse skill set in the media and entertainment industry. Sam graduated with a degree in Media and Entertainment Technology from the University of Portsmouth.
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.