Sam Bradshaw

Sam Bradshaw is a seasoned professional in media planning and strategy, currently serving as the Media Planning Director at SHIFT Active Media since October 2022, overseeing media performance for clients such as Zwift and Pinarello. Previously, Sam held freelance and permanent roles at Wavemaker US, where media direction was provided for Nickelodeon and Paramount Pictures International, managing strategy across multiple international markets. With a background in branded content partnerships at Mindshare and extensive experience in media planning at Vizeum UK, Sam's career also includes roles in marketing coordination and event management, demonstrating a diverse skill set in the media and entertainment industry. Sam graduated with a degree in Media and Entertainment Technology from the University of Portsmouth.